About Lumena
Helping you find a new place in the world for yourself or your business.
Our mission is to serve with professionalism, loyalty, reliability, and dedication — expanding our focus from real estate transactions to life-design solutions that empower our clients and community.
Our Mission
Our team is led by our founder
Daniel La Rocca Broker, MA, MBA.
Daniel is a Certified Texas Real Estate Broker and entrepreneur with a passion for delivering exceptional real estate experiences. With extensive business ownership experience and an international background, Daniel offers unparalleled mentoring and coaching to help clients achieve remarkable outcomes in their real estate ventures.
An outstanding team
Ana Maria Wolniewitz Vilches.
Ana Maria Vilches is a highly qualified professional with a diverse background. She holds a degree in Preschool Education and has over 20 years of experience as a Realtor. Fluent in both Spanish and English, Ana Maria specializes in residential and commercial real estate, catering to buyers, sellers, and investors in Austin, San Antonio, and the surrounding areas. Her extensive experience and bilingual proficiency make her a valuable asset in the real estate market.
Eugenio (Gino) Chamarro Garrido.
Eugenio Chamarro is an entrepreneur and Organizational Psychologist from the Monterrey Institute of Technology. He is always seeking for new and creative business opportunities in different industries, such as IT, real estate, food, and energy. Came to Texas in 2016 creating a holding company involved in different areas of business development. Became a realtor in 2021 and is recently involved in real estate development projects, representing groups of investors from Mexico and Latin America.
Lumena Realty is supported by Broker Jennifer Tucker.
Jennifer is a successful woman entrepreneur, Real Estate Broker, MBA, RCC Residential Construction Certified, and CNH Certified New Home Specialist. Since 2001, she has offered customers a diverse range of residential real estate services.
We’re stronger together
Why Lumena Realty?
In a market where large real estate brands continue to merge and consolidate, Lumena Realty stands apart. We are a boutique brokerage built on agility, personalized service, and a deep understanding of Central Texas. While big-box companies navigate corporate restructuring, we move with clarity, speed, and purpose — always focused on delivering exceptional results for our clients and agents.
A Boutique Advantage in a Consolidated Industry
Agility That Serves You Better
Large corporations move slowly. Lumena Realty doesn’t.
We adapt quickly to market trends in Central Texas, allowing us to provide real-time strategies and fast, informed decisions. Our clients experience responsiveness and precision — qualities that can’t be mass-produced.
A Culture Built on Connection and Integrity
Our boutique structure fosters genuine relationships, open communication, and a collaborative team environment. Every agent has a voice, leadership is accessible, and our shared mission is simple:
serve with excellence, clarity, and care.
Personalized Service in Every Transaction
We don’t use one-size-fits-all systems.
Every buyer, seller, and investor receives a tailored plan based on data, market expertise, and individualized needs. Our approach is intentional, consultative, and designed to create long-term success for our clients.
Integrated Real Estate & Lending Solutions
With Lumena Lending, we offer a seamless real estate and financing experience. This integrated approach strengthens our support for clients, enhances communication, and accelerates the path from search to closing — all within one trusted team.
Local Expertise. Global Perspective. Real Results.
Our leadership and team bring decades of experience across residential, luxury, investment, and commercial real estate. Combined with a multicultural background and bilingual service, we deliver strategic insights that resonate with today’s diverse marketplace.
The Lumena Difference
While large brands focus on scale, Lumena Realty focuses on quality, precision, and client experience.
We are intentional, relationship-driven, and committed to guiding you with confidence in every step of your real estate journey.
At Lumena Realty, boutique means better.
We work in both commercial and residential markets to provide you with the best services in the industry.
Affiliated Brands
Our team is proud to work alongside these other local companies to help provide the best service possible.
